The Strand Book Store Opens Its Doors on Broadway

Great news for Lincoln Square bookworms! The iconic Strand Book Store has officially opened its newest location at 2020 Broadway (between 69th and 70th Street), taking over the former home of Shakespeare & Co. While still undergoing some finishing touches, The Strand made the decision to open its doors this past Saturday, ensuring the neighborhood wouldn't miss out on its beloved bookstore experience.

"We wanted to make sure that the neighborhood still had access to the services it had come to expect during the transition," explained Kat Pongrave, a representative for The Strand. This community-first approach is also evident in the high degree of staff retention. Pongrave noted that much of Shakespeare & Co.'s staff, including long-time general manager, Karen, have stayed on and are now part of The Strand team, ensuring a familiar and friendly face for returning customers.

The Strand management is eager to become an integral part of the Lincoln Square community. In anticipation of summer vacation, they are working diligently to launch children's programming, making the new store a family-friendly destination. And for those with four-legged companions The Strand is dog-friendly, welcoming pets to browse alongside their owners. They even offer free treats and a water dish outside for thirsty pups.

Inside, The Strand boasts a wide array of new, used, and rare books, beautifully displayed on recently redone white floor-to-ceiling bookshelves that enhance the store's impressive natural lighting. Don’t miss their signature merchandise, either—totes, t-shirts, sweatshirts, and other literary-themed items make great souvenirs or gifts.

One question on everyone's mind, according to Pongrave, is the café. Worry not, Lincoln Square! Pongrave assured us that The Strand plans to open a café featuring air conditioning, comfortable seating, and even special literary-themed beverages.

The Strand’s current hours are Monday–Saturday, 9:00am–8:00pm, and Sunday, 10:00am–7:00pm. Be sure to stop by and welcome The Strand to the neighborhood—we’re thrilled to have this literary landmark enriching our community.

It is a big time for local business in Lincoln Square – in addition to the Strand opening its doors, La Maison Du Chocolate unveiled its new location on the first floor of The Shops at Columbus Circle (10 Columbus Circle), and Goldfish Swim School has announced plans to open a location at 1871 Broadway (between 61st and 62nd Street). Keep an eye out for all of the exciting changes taking place in our neighborhood.