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NYC Tourism + Conventions World Cup 2026 Business Toolkit:
NYC Tourism + Conventions has some opportunities for businesses to take part in several World Cup initiatives taking place Thursday, June 11, through Sunday, July 19.
Visit the World Cup 2026 Business Toolkit for additional information and to register. This includes a food and beverage-focused program, called the Five Borough Winners Special, featuring a limited-edition, NYC-themed cup giveaway. You may also submit your World Cup-focused Offers + Events.
Please contact membershipinfo@nyctourism.com with any questions.
Small Business Resource Guide for FIFA World Cup 2026™:
With millions of global fans and visitors expected for the FIFA World Cup 2026™, New York City’s 183,000 small businesses are poised to benefit, with opportunities to reach new customers, boost visibility, and showcase the city’s vibrant business community.
As businesses consider hosting watch parties, creating custom menu items, and promoting their services, the NYC Department of Small Business Services (SBS) has released a guide outlining tools and resources to help them prepare. Click here to view the guide.
For additional information, business owners can contact the NYC Small Business Services Hotline at 888-SBS-4NYC (888-727-4692), available Monday through Friday from 9:00am to 5:00pm.
FIFA World Cup 2026™ “Welcome World Rewards Program”:
The New York New Jersey Host Committee has launched the Welcome World Rewards Program, a region-wide initiative designed to connect residents and visitors with participating small businesses through a digital experience that rewards neighborhood exploration, drives foot traffic, and highlights the diverse commercial corridors that define communities across New York and New Jersey.
The Welcome World Rewards Program is free and easy to use for both businesses and fans:
- Small businesses opt in at no cost through a simple application process, which is now open and can be accessed via the NYNJ Host Committee’s website.
- Fans engage with participating businesses through digital check-ins and collect points in a digital wallet that are redeemable for prizes.
- Businesses may extend fan-friendly promotions such as discounts or tournament-themed specials, or other offers.
Small businesses can access the Welcome World Rewards Program application here.
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